Media Buying Services

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Horse Racing Ireland (HRI)
N/A
Ballymany
Co Kildare
The Curragh
Ireland
Contact person: Fergal Doyle
Telephone: +353 45455485
E-mail: fdoyle@hri.ie
NUTS code: IE

Internet address(es):

Main address: WWW.HRI.IE

Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/330

I.2)Information about joint procurement
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=129246&B=ETENDERS_SIMPLE
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=129246&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Media Buying Services

Reference number: HRIJUNE18/1FD
II.1.2)Main CPV code
79342000
II.1.3)Type of contract
Services
II.1.4)Short description:

Media buying services.

(Traditional, digital and media partnerships/promotions).

The successful media agency will be required to adopt a strategic approach to HRI and Subsidiaries media buying requirements. HRI marketing objective is to maximise attendances, increase interest levels in racing and drive pre-sales through national, regional and targeted campaigns.

The selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for Horse Racing Ireland and its subsidiaries on a weekly, monthly, quarterly and annual basis.

Please consult the tender document for full details of our media buying services requirements.

II.1.5)Estimated total value
II.1.6)Information about lots
This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)
79340000
79341000
79341400
II.2.3)Place of performance
NUTS code: IE
II.2.4)Description of the procurement:

Media buying services.

(Traditional, digital and media partnerships/promotions).

The successful media agency will be required to adopt a strategic approach to HRI and Subsidiaries media buying requirements. HRI marketing objective is to maximise attendances, increase interest levels in racing and drive pre-sales through national, regional and targeted campaigns.

The selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for Horse Racing Ireland and its subsidiaries on a weekly, monthly, quarterly and annual basis.

Please consult the tender document for full details of our media buying services requirements.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

This Framework Agreement will have a maximum potential duration of 4 years. In the first instance, it is anticipated that a contract of 2 years’ duration with an option to extend on an annual basis up to a maximum of 4 years will be entered into with the successful tenderer.

II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
List and brief description of selection criteria:

Selection criteria as stated in the procurement documents.

III.1.3)Technical and professional ability
List and brief description of selection criteria:

Selection criteria as stated in the procurement documents.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2013/S 152-264851
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 09/07/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 12 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders
Date: 09/07/2018
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published:

4.

VI.2)Information about electronic workflows
Electronic invoicing will be accepted
VI.3)Additional information:

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to beincluded on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government procurement opportunities portal (www.etenders.gov.ie)only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by tenderers;

4) Establishment of the contract will be subject to the approval of the competent authorities;

5) It will be a condition of establishment that candidates and all sub-contractors are fully tax compliant as part of their application for participation in the competition;

6) If for any reason it is not possible for the successful tenderer to deliver the contract following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the contract as appropriate. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

7) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process or the Contract any time;

8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended;

9) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return Fully completed submissions in order to avoid the risk of elimination from the competition.

VI.4)Procedures for review
VI.4.1)Review body
The High Court
Four Court, Inns Quay
Dublin
Ireland
Telephone: +353 18886088
E-mail: highcourtcentraloffice@courts.ie

Internet address: www.courts.ie

VI.4.2)Body responsible for mediation procedures
Please consult your legal advisor
Ireland
Ireland
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Precise information on deadline(s) for review procedures:

Statutory Instrument No 130 of 2010 (the Irish Remedies Regulations) provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the Framework Agreement (including the reviewable public contract) and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that Framework Agreement and reviewable public contract.

VI.4.4)Service from which information about the review procedure may be obtained
Please consult your legal advisor
Ireland
Ireland
VI.5)Date of dispatch of this notice:
01/06/2018